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Blog: Who Can You Trust?

By Jeff Pollock

Abraham Lincoln famously said that “You can fool all the people some of the time and some of the people all the time, but [never] all the people all the time.”

There is no shortage of information and opinions available that cover market strategy, sector trends, and individual stock recommendations for investors to consider. With this abundance of information, it is often difficult to identify which sources to trust.

Analyst Research

Equity research is published by large banks and brokerages. These reports are heavily filled with conflicts. Sometimes the disclosures written in fine print at the end are longer than the report itself. The analysts who write these reports are often chummy with the management and when it comes time place a Buy, Sell, or Hold rating on the stock, on average only 5% of ratings turn out to be a Sell. In fear of losing access to management (who may also use that same institution for investment banking services), it is rare to ever see a Sell rating.


Business channels such as CNBC and BNN are a great source to hear varying perspectives, particularly when there is an open discussion between two portfolio managers with opposite opinions. We are fans of CNBC’s Halftime Report hosted by Scott Wapner, which airs weekdays at noon. However, when listening to a positive endorsement about a stock, keep in mind that a portfolio manager may have clients who already own the stock (perhaps at lower prices) and is unlikely to offer a negative opinion knowing a client may be watching on television at home.

Company Financial Statements and Conference Calls

Every three months, public companies publish their quarterly financial statements and often host a conference call.

Financial statements include an Income Statement showing revenues and costs for the last three months, as well as a comparison to the year before; Balance Sheet showing a snapshot of the assets and debt obligations; and a Statement of Cash Flow displaying cash generated from operations, financing, and investing. Because these statements are independently audited, we review them in close detail every three months, particularly the Statement of Cash Flow which is subject to far less accounting discretion than the Income Statement. The Annual Report is a much longer document and includes a qualitative discussion about the risks facing a company. We find this section to be very useful and important to read.

Conference calls are often thirty minutes to an hour in length and include scripted remarks about the previous quarter’s results followed by a question-and-answer session. We listen to these calls paying particularly close attention to the Q&A. This is our favoured source of information and the source we trust most.

Online Sources

Online content found on social media, message boards, or websites can be valuable but often inaccurate. Because anyone can publish a statement (often anonymously), it is vital to verify anything found online with a second source.

DISCLAIMER: The opinions expressed in this publication are for general informational purposes only and are not intended to represent specific advice. The views reflected in this publication are subject to change at any time without notice. Every effort has been made to ensure that the material in this publication is accurate at the time of its posting. However, Schneider & Pollock Wealth Management Inc. will not be held liable under any circumstances to you or any other person for loss or damages caused by reliance of information contained in this publication. You should not use this publication to make any financial decisions and should seek professional advice from someone who is legally authorized to provide investment advice to assess your goals and objectives, personal circumstances, and make an informed suitability assessment.


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